Excel Sports Management, which represents golfer Tiger Woods and MLB legend Derek Jeter, has acquired data insights and partnership valuation company Block Six Analytics.
American Banker features CEO Adam Grossman’s analysis on why financial technology and crypto firms have increased their NBA partnership investment.
Sportico’s JohnWallStreet features CEO Adam Grossman’s analysis on how the “flood of investment capital pouring into startups has—and should continue to be—a boon to the sports sponsorship business.”
TEAM MARKETING REPORT features Block Six Analytics’ analysis on in-venue giveaways.
CEO Adam Grossman speaks to the Harvard Business Analytics Program about how to determine the impact of the coronavirus on sponsorship value and communicate data-driven insights to key decision-makers.
From SportTechie: The technology used by athletes to improve performance is regularly visible, either in the gear they’re wearing or the data it provides. But behind the scenes, technology is influencing sports teams and brands in often unseen ways when it comes to sponsorship opportunities. Pepsi, for example, relied on computer vision from sports sponsorship technology platform Block Six Analytics to learn how to best advertise Lipton on a gigantic LED-screen during Dallas Cowboys games at AT&T Stadium.
Sports Illustrated’s John Wall Street features Block Six Analytics Revenue Above Replacement (RAR) model in demonstrating new quarterback Tom Brady’s impact on the Tampa Bay Buccaneers.
Sportico highlights how B6A’s products help buyers and sellers of sports partnership maximize revenue growth through machine learning and audience analysis.
CEO Adam Grossman was featured as a guest on the nationally syndicated radio show to discuss the NBA and influencer marketing.
Check out CEO @adamrgrossman talk about the impact of #sportstech on the #sportsbiz for the The Gameday Podcast by Bacon Sports and Fan Food.
From Sports Business Daily: Zion Williamson’s Twitter account is the busiest and most valuable among top NBA Draft prospects, but when it comes to positive sentiment, Rui Hachimura leads the way. Thirty-eight percent of the Twitter posts, re-tweets and likes made by the former Gonzaga F had a positive vibe, according to Block Six Analytics (B6A).
CEO Adam Grossman discusses the growing interest and partnership value of women’s sports on the #sportsbiz on the The Big E Sports Show with Elissa Walker Campbell on SB NATION RADIO.
Startup City highlights B6A’s work in #SportsTech #sportsbiz and #Analytics in its April issue of its magazine via an article by Loren Straub of Bowery Capital.
B6A Advisory Board Member Mark French articulates how Block Six Analytics is disrupting the sports hashtag#sponsorship industry on #LinkedInLive with Charlie Stephens (B6A portion starts at 22:53). https://lnkd.in/ezyqyaD
We partnered with Sports Business Journal to predict who will win this year's #Masters and the value the partners of the projected top-five finishers will receive in television exposure (sub required).
The New York Times features B6A’s Revenue Above Replacement model in determining the value of Aaron Judge to the New York Yankees.
From Sports Business Daily: The NFL league year begins today, and Antonio Brown is the most valuable NFL player on the market this offseason, according to an analysis by Block Six Analytics (B6A). The soon-to-be Raiders WR delivered $39.2M in value to the Steelers last season.
CEO Adam Grossman in today's Front Office Sports talking about why the #SuperBowl continues to be one of the biggest revenue generators in sports.
CEO Adam Grossman discusses sports gambling impact on the #sportsbiz on the The Big E Sports Show with Elissa Walker Campbell on SB NATION RADIO.
Check out the video of CEO Adam Grossman and Director, Data Science Alexander Cordover leading a recent panel discussion on the potential impact of #blockchain technology in #sports for Northwestern University’s Masters of Sports Administration program. https://sps.northwestern.edu/stories/news-stories/tabletalk_blockchain_in_sports.php.
The Loyola University Sport Management Program invites Quinlan School of Business Faculty, Staff, and Students to a Sport Analytics presentation by Block Six Analytics Chief Operating Officer Gabe Ottolini.
