Intersport Brand Engagement & Content Summit

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The Bud Light Victory Fridge became a national news headline generating huge engagement among NFL and Cleveland Browns fans, while also drawing new audiences. Go inside the campaign and learn how AB InBev and the Browns measured its success. Featuring:

  • Vanessa Bryan - Manager, Corporate Partnership Activation, Cleveland Browns

  • Michele Raymer - Experiential Marketing Manager, AB InBev

  • Gabe Ottolini - COO, Block Six Analytics