Excel Sports Management, which represents golfer Tiger Woods and MLB legend Derek Jeter, has acquired data insights and partnership valuation company Block Six Analytics.
American Banker features CEO Adam Grossman’s analysis on why financial technology and crypto firms have increased their NBA partnership investment.
Sportico’s JohnWallStreet features CEO Adam Grossman’s analysis on how the “flood of investment capital pouring into startups has—and should continue to be—a boon to the sports sponsorship business.”
TEAM MARKETING REPORT features Block Six Analytics’ analysis on in-venue giveaways.
Alabama's football team might be No. 1 in the Amway Coaches Poll based on its play, but when it comes to favorable Twitter mentions, the Tide takes a huge drop. Alabama comes in at No. 19 when the coaches poll is reconfigured by the percentage of positive mentions on Twitter. The rankings were devised by Block Six Analytics (B6A), which is based in Chicago.
CEO Adam Grossman and Director, Data Science speak to Northwestern University’s School of Professional Studies on how blockchain will impact sponsorship, media, ticketing and gambling in sports.
Block Six Analytics is featured in Sport Tech Today as an analytics company to watch in the sports sponsorship technology space.
CEO Adam Grossman talks about blockchain technology, new sponsorship activations from the Cleveland Browns and NY Jets, and why sports fans are unique in the media & entertainment industry for SB Nation Radio.
CEO Adam Grossman talks about why he started Block Six Analytics, how he attracted investors, how the company can grow inside and outside of the sports industry, and more on today's Bootstrapping In America episode.
In this afternoon’s installment of the Great Lakes Analytics in Sports Conference podcast we speak with @adamrgrossman of @Block6Analytics. At #GLASC Adam will deliver a talk titled “The Impact of Star Power in Determining Player Value for Sports Teams.”
Block Six Analytics (B6A) is pleased to announce that The Players’ Impact (TPI) has invested in the company to help close its most recent investment round. B6A will work with TPI’s roster of current and former professional athletes to help grow its business and enhance its product development.
CEO Adam Grossman discusses the importance of communication in analytics for Sports Business Journal.
While he may have lost the Super Bowl, New England Patriots quarterback Tom Brady did come away with two honors this past week. Brady was named the NFL’s Most Valuable Player by the Associated Press for the third time, and he was determined to be the MVP by Block Six Analytics (B6A) Revenue Above Replacement (RAR) model for the 2017 season.
Startups to watch: I was impressed with presentations from Daniel Chao from Halo Neuroscience and Adam Grossman from Block Six Analytics — two sports tech companies with impressive traction.
Check out CEO Adam Grossman discussion on multiple topics at the intersection of #sportsbiz and #sportstech on SBNation Radio with Elissa Walker Campbell.
The NFL this week said it was partnering with Chinese tech giant Tencent — which attracts more than a billion users to its platforms, including social network WeChat — to build its base of football fans in China as U.S. audiences potentially decline.
Learn more on Marketplace.
Veritone® Inc. (NASDAQ: VERI), a leading provider of artificial intelligence (AI) insights and cognitive solutions, and Block Six Analytics, Inc. (B6A), a sponsorship ROI technology and analytics company, today announced that they have entered into an agreement to integrate their technology platforms to enable both companies’ customers to leverage AI to better collect, analyze, and assess the value of sponsorships and branded integrations present in broadcast and digital media.
For more information about B6A's partnership with Veritone, check out the entire press release on BusinessWire.
Adam Grossman is interviewed by Chris Hartweg in the latest edition of the Painless Podcast about entrepreneurship, the origins of Block Six Analytics and the transparency and standardization of sponsorship valuations. Check the podcast here!
Adam Grossman talks with Jeremy Shinewald of Venture for America about Block Six Analytics its proprietary technology, and the company's origins. Adam also discusses his book, The Sport Strategist as well as his recent speaking engagement at the MIT Sloan Sports Analytics Conference. Check out the podcast here!
Watch it on YouTube!
Adam Grossman on how to accurately determine the quantity and quality of the media value for international brands. Read it here!
Adam Grossman talks with Dean Blechman of The Dean Blechman Show about Block Six Analytics, its proprietary technology, and the company's origins. Adam also discusses the uses, purposes, and impact of analytics in the sports industry, as well as his recent speaking engagement at the MIT Sloan Sports Analytics Conference. Check out the podcast here!
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about this year's Super Bowl ads, as well as their effectiveness and possible reach. Adam also discusses Proctor & Gamble's CMO Marc Pritchard's call for greater transparency in sponsorship valuation. Listen to it here!
