Fintech, crypto firms boost NBA marketing spending as banks cut back

Chime has its logo on the Dallas Mavericks’ jerseys. LendingTree’s name is worn by the Charlotte Hornets. And the Miami Heat has sold its arena naming rights to the crypto firm FTX.us. Sponsorships in the National Basketball Association have long been dominated by banks, telecommunications companies and other traditional advertisers. But financial technology and crypto firms are increasingly making their names known through pro basketball.