IAP calculates players values based on their holistic impact to a team or partner.

IAP calculates players values based on their holistic impact to a team or partner.

What is The Influencer Analysis Platform?

The Influencer Analysis Platform (IAP) determines how an individual player generates revenue for a team or partner based on his / her on field and off field performance. Examining all of these factors is critical to completing an accurate assessment of an athlete’s current and future value.

how can you use IAP?

On field performance examines the impact of winning on a team's ability to generate revenue and the player's individual contribution to winning. Off field performance examines how star power drives audience engagement and revenue growth in owned and earned channels.  

RAR values are determined for each player on a team for each season in the analysis.

RAR values are determined for each player on a team for each season in the analysis.

What are IAP's advantages?

Traditional player analysis only looks at a player's on field performance. Yet, on field performance represents only a portion of a player's total value to a franchise. By combining on field metrics with off field impact, B6A clients are able to determine the holistic value a player creates for his / her team or partner.

What is your pricing?

B6A has a variable cost structure based on which of our products you are using and how much you are using our products. Contact Block Six Analytics for more information and to request a demo today!