pepsi uses b6a's media analysis platform to determine stadium signage value
Can we accurately determine the quantity and quality of the media value “America’s Team” delivers for an international brand? Can we do it real time to inform and optimize creative decisions? Those are exactly the questions that Pepsi was looking to answer after securing signage rights for a new LED tunnel cover at the Dallas Cowboys’ AT&T Stadium. By having near real-time information from Block Six Analytics' (B6A) Media Analysis Platform at its disposal, Pepsi was quickly able to validate its decision to build the tunnel cover sign and optimize creative on a game-to-game basis.