BY ADAM GROSSMAN
The Potential Limits To Growing Sponsorship Revenue From Gambling, Cannabis
If you were to say that there were organizations that would benefit from sports gambling and cannabis even a few years ago, you would more likely be thinking of organized crime rather than state governments. Not only are both achieving legalization throughout the U.S., but also governments are making them important parts of their strategies for how to generate new tax revenues. Yet, gambling demonstrates one of the potential hurdles to cannabis-based products becoming ubiquitous to sponsorship.