BY ADAM GROSSMAN
Should We Analyze The Partnership Value Of Illegal Streaming?
One issue we are asked about at B6A frequently is whether we can determine the value of illegal streams of games, matches, or contests particularly in terms of television viewable assets such as on-field signage or jersey patches. The thinking is that illegal streams are a large enough percentage of overall sports viewership that buyers and sellers are not understanding the full value of these deals without evaluating pirated video. The problem is determining whether this type of analysis should be done and determining whether it is driving significant partnership value.