Mark French Joins B6A Advisory Board
BY BLOCK SIX ANALYTICS
Block Six Analytics (B6A) is pleased to announce that Mark French is joining the company’s Advisory Board. B6A will leverage French’s experience creating and operating disruptive business innovations in the media, technology, sports and consumer goods industries to expedite the company’s growth both inside and outside of the sports industry.
"Valuing partnership and influencer marketing is a challenge that I've encountered in the businesses I've started, advised and led," French said. “Through its differentiated product offerings and thought leadership B6A established itself as a leader in providing buyers and sellers of corporate partnerships with the answers that they need to drive strategic decision-making. "
French’s current portfolio includes The Players' Tribune, Ad Age, MISSION, K Plus Organics Sports Drinks, Twenty, AthleticDirectorU, Bunim / Murray Productions, Athleta-Ed, and B6A. French has also worked closely with NBA players Dwyane Wade, Carmelo Anthony, Dwight Howard, Brandon Jennings, etc. in addition to other world class athletes including Serena Williams, Drew Brees, Reggie Bush, Georges St-Pierre, etc. to develop and market new companies and products. Mark’s entrepreneurial story has been featured on FOX Business News, Forbes, ESPN and various other media outlets.
“Mark’s vast experience and network within the sports and media industry made him an ideal fit for the company’s Advisory Board,” B6A CEO / Founder Adam Grossman said. “My conversations with Mark make it clear how he can have an immediate and tangible impact on our business.”
French becomes the latest industry leader to become part of the B6A Advisory Board. French joins experts in sports, entrepreneurship, law, and finance that include David Falk, Chuck Baker, Ron Pillar, and Tai Hsia.
B6A's analytics-fueled technology enables companies to maximize revenue generation on their sports sponsorship spend across all advertising channels. Companies, agencies and properties are using B6A's Partnership Scoreboard technology and analytics to generate incremental revenue growth and reduce reporting costs by determining the value of television viewable billboards, signage, and calls-to-action, and social media conversation. Contact B6A or visit https://www.blocksixanalytics.com/ to learn more.