Adam Grossman

BY ADAM GROSSMAN

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard BY FLYQUEST AND BLOCK SIX ANALYTICS #block-fb44b3fa28041724fb4b .social-icons-style-border .sqs-svg-i
Adam Grossman

BY ADAM GROSSMAN

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

Blockchain’s Potential Impact On Sports Media And Sponsorship BY ADAM GROSSMAN #block-0071e5471e905d1220c8 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0
Adam Grossman

BY ADAM GROSSMAN

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

What Is Managed Should Be Measured In Sponsorship BY ADAM GROSSMAN #block-69b26039646a15f07ab5 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset;

Rakuten Strikes Gold With Warriors Jersey Patch Deal BY ADAM GROSSMAN #block-9f9d25efc53af578ab06 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset 
BY ADAM GROSSMAN

Rakuten Strikes Gold With Warriors Jersey Patch Deal

The Golden State Warriors have reportedly reached a $20 million per year jersey patch agreement with Rakuten. The Japanese tech company will be featured on the Warriors’ jersey for the next three seasons. The fact that the Warriors would sign the most lucrative jersey patch deal in the NBA is not surprising. The fact that the team received nearly double the amount of the second highest team, the Cleveland Cavaliers, and the fact that the deal is with Rakuten, a company few people in the U.S. have likely heard of until now, is surprising. Why would Rakuten spend this amount of money for a jersey patch deal?

Determining the Social Media Value of “Chicken Strip” BY ADAM GROSSMAN and ALEX CORDOVER #block-676c80635cc1cd4c95d5 .social-icons-style-border .sqs-svg-icon--wrapper { box-sha 
BY ADAM GROSSMAN AND ALEX CORDOVER

Determining the Social Media Value of “Chicken Strip”

August 25-27th was officially #PlayersWeekend where each player could use whatever nickname he wanted on the back of his jersey. Why would Major League Baseball (MLB) decide to have #PlayersWeekend with nicknames as “interesting” as “Chicken Strip” and “Wild Horse”?

Hello Milo: How Autonomous Vehicles Can Make Driving Better For Sports Fans BY ADAM GROSSMAN #block-3c28bdd654c68943b3e9 .social-icons-style-border .sqs-svg-icon--wrapper { box 
BY ADAM GROSSMAN

Hello Milo: How Autonomous Vehicles Can Make Driving Better For Sports Fans

The future of autonomous vehicles is complex depending on your point-of-view. Today, however, autonomous vehicles are used as compliments to rather than replacements of cars. The Dallas Cowboys and Texas Rangers are good examples of teams that have determined novel ways to leverage autonomous driving. 

Hard Knocks Shows the Value of NFL Jersey Patch Sponsorship BY ADAM GROSSMAN, PAT MOCHEL, AND ANDREW JACOBS #block-390184ca10c73edf57f2 .social-icons-style-border .sqs-svg-icon--wrapper { 
BY ADAM GROSSMAN, PAT MOCHEL, AND ANDREW JACOBS

Hard Knocks Shows the Value of NFL Jersey Patch Sponsorship

While NBA jersey patches are receiving many of the headlines, the NFL training camps have begun with all but five teams featuring a corporate partner on the front shoulder of their practice jerseys. These sponsors range from local healthcare providers, such as Advocate and Inova, to large corporations such as AT&T and Verizon. The question is why would partners want to be a practice jersey patch sponsor?

Entering The Drone Zone Augments the Fan Experience BY PAT MOCHEL ADAM GROSSMAN #block-b99a682f4b5537f6a067 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 
BY PAT MOCHEL AND ADAM GROSSMAN

Entering The Drone Zone Augments the Fan Experience

Imagine being able to sit in the cockpit of a plane racing at high speeds through dangerous obstacles. While watching the Drone Racing League (DRL) does not fully simulate the experience of being a Top Gun pilot, it does enable its fans to see what it is like to be a drone pilot by using First Person View (FPV) technology

What Makes Pogba, Ronaldo, and Messi $100 Million Men BY ADAM GROSSMAN, ANDREW JACOBS, AND PAT MOCHEL #block-yui_3_17_2_1_1498599292292_36337 .social-icons-style-border .sqs-svg-icon--wrapper 
BY ADAM GROSSMAN, ANDREW JACOBS, AND PAT MOCHEL

What Makes Pogba, Ronaldo, and Messi $100 Million Men

Soccer’s summer transfer window begins this weekend as the world’s wealthiest clubs in European soccer will likely spend millions on top talent from around the world in the transfer market. The question then becomes how much do you pay?

From the Hardwood to the Boardroom By Adam Grossman #block-yui_3_17_2_1_1498599292292_23354 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN

From the Hardwood to the Boardroom

It is no secret that many athletes that earn millions playing professional sports end up going into bankruptcy soon after their athletic careers are over. One of the most common ways athletes lose their fortunes is through poor investment decisions. In fact, there is no shortage of articles highlighting the “worst investments pro athletes ever made” on a variety of deals. This is one reason that the recent announcement of the Players Technology Summit co-hosted by Golden State Warriors Stephen Curry and Andre Iguodala along with Bloomberg Media is particularly interesting. Rather than running away from technology or investing in companies, athletes are running towards these opportunities. 

From Education to Entertainment #block-yui_3_17_2_1_1497566997042_22785 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ADAM GROSSMAN AND ANDREW JACOBS

From Education to Entertainment

Erin Hills in Wisconsin is hosting golf’s U.S. Open Championship for the first time. The new venue, however, is only one change for one of the country’s oldest tournaments.  As part of its live coverage, FOX Sports will implement an array of technological tools to enhance their golf broadcast including augmented reality course overviews, drone flyovers, and shot tracing technology at all 18 tee boxes.

The Mind Matters In Warriors Success #block-yui_3_17_2_1_1497381211689_22561 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: 
BY ADAM GROSSMAN

The Mind Matters In Warriors Success

Last night’s victory over the Cleveland Cavaliers provided the Golden State Warriors its second title in three years and capped off one of the most dominant three-year runs by any team in NBA history. One of the reasons this historic stretch is so remarkable is that the Warriors lineup is relatively ordinary from a physical perspective. Of the team’s vaunted “Lineup of Death,” a group known for dominating the competition for long stretches at a time, only Kevin Durant has physical skills that would be considered extraordinary in the NBA.

From Fast To Sustainable Growth Via Sports #block-yui_3_17_2_1_1496686241271_23185 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; b 
BY ADAM GROSSMAN

From Fast To Sustainable Growth Via Sports

Frisco, Texas was the second fastest growing city in the United States in 2016. Over the past 20 years, the city has grown from 5,000 people in 1987 to over 163,000 in 2016. The rapid growth is in part due to large sports venue investments made via public / private partnerships the city has made with the Dallas Cowboys, Dallas Stars, FC Dallas and the Frisco RoughRiders (minor league baseball team) that make up the city’s $5 billion mile.

Does Fame Turn Into Fortune? #block-yui_3_17_2_1_1496169776997_24324 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ADAM GROSSMAN

Does Fame Turn Into Fortune?

ESPN has released its World Fame 100 ratings to answer the question: “Who are the most famous athletes on the planet?” Through a formula developed largely by ESPN’s Director of Analytics Ben Alamar, the World Fame 100 examines endorsements, social media following, and Google search results to create a 1 to 100 rankings for players. Cristiano Ronaldo and LeBron James were the “winners” securing the first and second spots on the list, respectively.

Using Numbers As The Language of Sports Sponsorship #block-yui_3_17_2_1_1495561628316_23343 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN

Using Numbers As The Language of Sports Sponsorship

In a recent conversation with RadioLab co-hots Robert Krulwich, astrophysicist Neil Degrasse Tyson discussed how he broke down many challenging concepts in his new book Astrophysics for People in a Hurry. While understanding dark matter, quantum gravity, and electromagnetism may not happen “in a hurry” for most people, Tyson shares a critical insight that is potentially more digestible.

How Collaboration Leads To Innovation #block-yui_3_17_2_1_1495042811552_24387 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border 
BY ADAM GROSSMAN

How Collaboration Leads To Innovation

Last week, FC Barcelona signed a “collaboration agreement” with Georgetown University to “explore possible avenues of cooperation within the framework of the Barça Innovation Hub.” Barcelona’s decision to explore this partnership provides an interesting new dynamic to a sports industry focused on innovation.

Making the Most of Media Rights #block-yui_3_17_2_1_1494455011890_22941 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ROSS CHUMSKY AND ADAM GROSSMAN

Making the Most of Media Rights

Over-the-top distribution of sports content has dominated industry news over the past few weeks.  Amazon’s new NFL deal to stream Thursday Night Football, Twitter’s new agreements to stream live content from various leagues, and ESPN’s decision to lay off approximately 100 employees all have arguably been focused on the changing consumption patterns of sports fans.

Tweaking Twitter Creates New Channel for Sports Content #block-yui_3_17_2_1_1493752904582_22340 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN

Tweaking Twitter Creates New Channel for Sports Content

Twitter recently announced new or expanded content distribution deals with the NFL, WNBA, MLB, PGA Tour, and The Players Tribune. This includes having live games, highlights, pre / post game analysis, and Ask Me Anythings (AMAs) with athletes.