FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

BY ADAM GROSSMAN

Rakuten Strikes Gold With Warriors Jersey Patch Deal

The Golden State Warriors have reportedly reached a $20 million per year jersey patch agreement with Rakuten. The Japanese tech company will be featured on the Warriors’ jersey for the next three seasons. The fact that the Warriors would sign the most lucrative jersey patch deal in the NBA is not surprising. The fact that the team received nearly double the amount of the second highest team, the Cleveland Cavaliers, and the fact that the deal is with Rakuten, a company few people in the U.S. have likely heard of until now, is surprising. Why would Rakuten spend this amount of money for a jersey patch deal?