BY ADAM GROSSMAN, PAT MOCHEL, AND ANDREW JACOBS
Hard Knocks Shows the Value of NFL Jersey Patch Sponsorship
While NBA jersey patches are receiving many of the headlines, the NFL training camps have begun with all but five teams featuring a corporate partner on the front shoulder of their practice jerseys. These sponsors range from local healthcare providers, such as Advocate and Inova, to large corporations such as AT&T and Verizon. The question is why would partners want to be a practice jersey patch sponsor?