BY ADAM GROSSMAN
Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).
BY ADAM GROSSMAN
Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.
BY ADAM GROSSMAN
Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?
BY ADAM GROSSMAN
In Monday’s episode of National Public Radio’s (NPR) Fresh Air Joseph Turow, Professor of Communications and Associate Dean of Graduate Studies at the Annenberg School for Communication at the University of Pennsylvania, ominously “Warns That Brick-And-Mortar Stores Are Watching You.”
PRESS RELEASE
Block Six Analytics (B6A) CEO Adam Grossman will be a speaker at the 2017 Sloan Sports Analytics Conference in Boston happening on March 3-4. Adam will be featuring B6A's work with Pepsi and the company's Media Analysis Platform (MAP) during his presentation.
BY ADAM GROSSMAN
The Super Bowl is not just the most important game of each NFL season; it is typically considered the championship for advertising with the culmination of campaigns that have been months in the making. The fact that companies will pay at least $5 million for 30-second television advertising spots shows just how important the Super Bowl is to advertisers.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON THE SPONSORSHIP SPACE
How do you teach a computer to see? This idea still may seem far-fetched to many in the sports industry. Computer Vision, however, is a field of machine learning that already exists where programmers can train computers to recognize images, logos, and people in videos or images.
BY ADAM GROSSMAN AND ALBERTO RIOS
How do you teach a computer to see? For a large part of the twentieth century, leading scientists and mathematicians thought this was impossible. In late 1980s, however, the first neural network was created that programmers could train computers to recognize images, logos, and people in videos or images.
BY ADAM GROSSMAN
On a recent episode of his “Waking Up” podcast, Sam Harris engages in a conversation with mathematical biologist David Krakauer on the evolution of math, information, and complex systems. One of the issues is the idea of numbers as cultural artifacts.
PRESS RELEASE
CEO Adam Grossman has published a new book chapter detailing the inner workings of sports sponsorships in the book Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency. For more information about Adam's new book chapter (Chapter 10), check out CRC Press or Amazon.
BY ADAM GROSSMAN
Major League Baseball (MLB) Winter Meetings are currently taking place and will last through December 8th in National Harbor, Maryland. MLB news will be focused on player transactions, including star pitcher Chris Sale being traded from the White Sox to the Red Sox. Numerous big free agent signings and player trades should occur throughout the course of the week.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
One of the most commented-on stories this year in sports business is that NFL year-over-year ratings have declined during the 2016 season. Some have wondered if this a long-term problem or a short-term issue caused by one-time events, including the 2016 presidential election the and the Chicago Cubs run to a World Series championship.
BY ADAM GROSSMAN
“Pollsters are turrible.” Most people today are sharing Charles Barkley’s stance on analytics given the results of the Presidential elections. More specifically, people are asking how experts in predicative analytics and mathematical modeling could have been so wrong about the outcome of the election. This seems to be a big problem with big data.
BY ADAM GROSSMAN
LeBron James, Tom Brady, and Bill Belichick have become famous supporters of different candidates in today’s Presidential election. However, this is not the only way to connect sports and politics. Election Day is often considered the game day of politics.
BY ADAM GROSSMAN
If you build it then they will come, but how long will the stay? The first regular season game at the Golden One Center was the culmination of the city of Sacramento and ownership’s efforts to ensure that the Kings would be in the best possible position to achieve success on and off the court.
BY ADAM GROSSMAN
Superposition is a term that seems to belong to the world of sports. In football there are "superback" that can play positions including tight end, fullback, or running back. In baseball, there are utility players that can play multiple positions throughout the course of a game.
BY ADAM GROSSMAN
A record 81 million people watched last night’s Presidential debate between Hillary Clinton and Donald Trump. This makes the debate likely the most watched event of the year, except for the Super Bowl. However, unlike the Super Bowl, no advertisements were shown while the debate occurred.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice. The World Cup of Hockey has also introduced a novel concept that could fundamentally change sports sponsorship.
BY ADAM GROSSMAN
“Get of out of your seat, and get into my car.” There have been several adaptions of Billy Ocean’s hit 80’s song, but rarely can one apply these lyrics directly to the sports industry. The Miami Dolphins and Uber have made this possible after announcing a new partnership that makes it easier and better than ever to come to the newly remodeled Hard Rock Stadium.
AN INTERVIEW WITH ADAM GROSSMAN BY ELISSA WALKER CAMPBELL / ORIGINALLY POSTED ON SB NATION RADIO
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about the impact and aftermath of the Olympic Games on athletes and brands, as well as some of the key changes and challenges facing the NFL moving forward.
