BY ADAM GROSSMAN
Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).
BY ADAM GROSSMAN
Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.
BY ADAM GROSSMAN
Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?
BY ADAM GROSSMAN
LeBron James, Tom Brady, and Bill Belichick have become famous supporters of different candidates in today’s Presidential election. However, this is not the only way to connect sports and politics. Election Day is often considered the game day of politics.
BY ADAM GROSSMAN
If you build it then they will come, but how long will the stay? The first regular season game at the Golden One Center was the culmination of the city of Sacramento and ownership’s efforts to ensure that the Kings would be in the best possible position to achieve success on and off the court.
BY ADAM GROSSMAN
Superposition is a term that seems to belong to the world of sports. In football there are "superback" that can play positions including tight end, fullback, or running back. In baseball, there are utility players that can play multiple positions throughout the course of a game.
BY ADAM GROSSMAN
A record 81 million people watched last night’s Presidential debate between Hillary Clinton and Donald Trump. This makes the debate likely the most watched event of the year, except for the Super Bowl. However, unlike the Super Bowl, no advertisements were shown while the debate occurred.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice. The World Cup of Hockey has also introduced a novel concept that could fundamentally change sports sponsorship.
BY ADAM GROSSMAN
“Get of out of your seat, and get into my car.” There have been several adaptions of Billy Ocean’s hit 80’s song, but rarely can one apply these lyrics directly to the sports industry. The Miami Dolphins and Uber have made this possible after announcing a new partnership that makes it easier and better than ever to come to the newly remodeled Hard Rock Stadium.
AN INTERVIEW WITH ADAM GROSSMAN BY ELISSA WALKER CAMPBELL / ORIGINALLY POSTED ON SB NATION RADIO
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about the impact and aftermath of the Olympic Games on athletes and brands, as well as some of the key changes and challenges facing the NFL moving forward.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON CSN CHICAGO
The NBA offseason has been a bull market for free agency. The league's massive new television agreement virtually triples the amount of money the NBA makes from rights fees, compared to its previous deal. With a higher salary cap, teams could spend millions of dollars on new players during the free agency period.
BY ADAM GROSSMAN AND JOSHUA HERZBERG / ORIGINALLY POSTED ON FORBES
The Pokémon Go mobile game was released on Apple AAPL -0.03% iOS and Google GOOGL +0.44% Android platforms on July 6. Not only did it almost immediately become one of the most popular games of all time, the app passed Twitter TWTR -1.53% and Facebook FB +0.59% in daily users in less than two weeks.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
The largest acquisition of a sports organization does not involve the NFL, NBA, MLB, NHL, EPL, La Liga, or Bundesliga. It involves fighting.
AN INTERVIEW WITH ADAM GROSSMAN BY T.K. GORE / ORIGINALLY POSTED ON YOUTUBE
President of Block Six Analytics, Adam Grossman, discusses sports entrepreneurship, with Senior Media Director at Comcast Sportsnet Chicago, T.K. Gore.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON CSNCHICAGO
After terminating their sponsorship with one of the worlds biggest football clubs, midway through the contract term, Adidas demonstrated the necessity of proving value to sponsorship partners.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
Cam Newton faces off against Peyton Manning in the Super Bowl Sunday and is widely expected to win the NFL’s Most Valuable Player award Saturday night at the NFL Honors show, but it is Tom Brady who is actually the NFL MVP.
AN INTERVIEW WITH ADAM GROSSMAN BY JONATHAN CROWL / THE POST GAME
A trip to the Super Bowl isn't just a trip for teams, players and fans. Brands who have endorsed athletes playing in the big game also make the trip -- and the impact on those companies can be a game-changer.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
Anheuser-Busch InBev SA agreed to a $107 billion deal to acquire SABMiller on Wednesday. The deal would create a consumer products giant with $64 billion in revenue and $24 billion in EBITDA.
