B6A Develops New Social Media Platform to Value Conversations in Real-Time

Block Six Analytics (B6A) is pleased to announce the release of our Real-Time Social Sentiment Analysis Platform. Our new service offering enables our clients to:

• Evaluate whether social media posts about a team, athlete, partner, and/or brand are positive or negative.
• Determine the number of impressions for each social media post.
• Establish the value of each social media post in real-time.

Our social platform not only evaluates social media posts from our clients’ accounts. It examines all conversation that occurs about a sports property, agency, or brand by using our propriety algorithm to search for relevant conversations. We then use B6A’s Corporate Asset Valuation model to determine the value of these posts.

“This approach enables B6A to identify the people, topics, and trends that are generating the most interest and value for our clients,” B6A CEO / Founder Adam Grossman said. “We then can provide data-driven strategic recommendations to our clients on how to maximize engagement with their target audiences using social media platforms.”

Determining social media value in real-time builds on B6A’s approach to provide quantitative and qualitative insights quickly to our clients. Our Partnership Scoreboard software as a service (SaaS) platform will integrate the data from the Social Sentiment Analysis into B6A’s unique cross-channel approach. Our clients can evaluate how social media campaigns perform alongside in-venue, media, digital, event, and IP sponsorship activations in the Partnership Scoreboard.

“Corporate Partnerships are activated across multiple channels,” Grossman said. “Sports properties and their corporate partners need to be able to evaluate these partnerships using a single platform. Our Partnership Scoreboard solution delivers the insights needed for all parties to communicate about the cross-channel value being generated by a partnership.”

B6A is a sponsorship technology and analytics firm. Our clients include Gatorade, Cleveland Browns, Philadelphia 76ers, Comcast SportsNet Chicago, and the Minnesota United. For more information about B6A, contact us at info@blocksixanalytics.com.