BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey
The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice. The World Cup of Hockey has also introduced a novel concept that could fundamentally change sports sponsorship.