BY ADAM GROSSMAN AND JOSH HERZBERG
Judging the Success of Pepsi’s Newest Athlete Endorsement
It has been a whirlwind ride for New York Yankees outfielder Aaron Judge. From setting a new rookie homerun record to leading his team to the playoffs to unanimously winning the American League Rookie of the Year award, Judge has had a terrific year. His on-field success has helped translate into off-field partnership opportunities with companies including Rawlings, Under Armour, and Fanatics. It seemed like a no-brainer for PepsiCo (full disclosure: PepsiCo is a Block Six Analytics (B6A) client) to take a swing on an endorsement deal with Judge announced on Monday.