FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

BY ADAM GROSSMAN AND JOSH HERZBERG

Judging the Success of Pepsi’s Newest Athlete Endorsement

It has been a whirlwind ride for New York Yankees outfielder Aaron Judge. From setting a new rookie homerun record to leading his team to the playoffs to unanimously winning the American League Rookie of the Year award, Judge has had a terrific year. His on-field success has helped translate into off-field partnership opportunities with companies including Rawlings, Under Armour, and Fanatics. It seemed like a no-brainer for PepsiCo (full disclosure: PepsiCo is a Block Six Analytics (B6A) client) to take a swing on an endorsement deal with Judge announced on Monday.