FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

BY ADAM GROSSMAN, ALEX CORDOVER, ALBERTO RIOS & JOSH HERZBERG

B6A Adds Optical Character Recognition To Its Media Analysis Platform

Block Six Analytics (B6A) is pleased to announce the addition of optical character recognition (OCR) capability to our Ensemble Training Process (ETP) within our Media Analysis Platform. Adding OCR to our best-in-class logo detection in MAP increases the overall accuracy and speed needed to identify the time, location, prevalence, and value of images in videos and photos for specific brands for specific activations.