Adam Grossman

BY ADAM GROSSMAN

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

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Adam Grossman

BY ADAM GROSSMAN

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

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Adam Grossman

BY ADAM GROSSMAN

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

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CYBER MONDAY

WHAT CYBER MONDAY RECORD SALES MEANS FOR SPORTS ORGANIZATIONS BY ADAM GROSSMAN & ROSS CHUMSKY #block-6e79fcf5435c93bfd391 .social-icons-style-border .sqs-svg-icon--wrapper { 
BY ADAM GROSSMAN & ROSS CHUMSKY

Aaron Judge, Mike Trout Rank As The Most Valuable Players In Baseball

Houston Astros second baseman Jose Altuve won the American League MVP Award this year while posting the highest batting average in the sport and leading his team to its first World Series title in franchise history. But from an economic standpoint, baseball’s most valuable player is Aaron Judge, who finished second to Altuve in MVP voting. Judge drives the most revenue for his team according to the Revenue Above Replacement (RAR) model developed by my firm Block Six Analytics (B6A).