FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

Adam Grossman

January 30, 2018

Adam Grossman

January 30, 2018

BY ADAM GROSSMAN & ROSS CHUMSKY

Brady, Smith Generate Highest Percentage Of Wins For Their NFL Teams

In the process of creating the Revenue Above Replacement (RAR) for the NFL for this season, our team at Block Six Analytics (B6A) identified the need to create a version of this on-field metric. RAR examines how an individual player generates revenue for a team based on his on field, off field, and personal performance. In the past, we relied on WAR or PER to create our models for the MLB and NBA, respectively.

To solve this problem for football, we used multiple data sets and multi-factor regression analysis. We were able to determine two main attributes that accounted for wins. In essence, these factors are how well (Grade) and how much (Snaps) did a player perform during the 2017 season.

Adam Grossman

January 16, 2018

Adam Grossman

January 16, 2018

BY ADAM GROSSMAN

Speaking the Same Language With Analytics

If there is one place where analytics should be settled science it is baseball. That is what makes a recent New York Times article titled “The Analytics Guy Failed to Compute One Thing: How to Be Accepted in Mexico” so surprising.

Adam Grossman

October 18, 2017

Adam Grossman

October 18, 2017

BY ADAM GROSSMAN

Interview With NFL Network Analyst and Game Theory and Money Podcast Co-Host Cynthia Frelund

Cynthia Frelund joined NFL Network in 2016 as an analytics expert, providing her unique insight into the game on NFL Fantasy LIVE and GameDay Morning. She is also the co-host of the Game Theory and Money podcast. Prior to joining the NFL, Cynthia worked at ESPN and Disney. She graduated with a Masters of Business Administration and Masters in Predicative Analytics from Northwestern University.