What is revenue above replacement?
Revenue Above Replacement (RAR) determines how an individual player generates revenue for a team based on his / her on field, off field, and personal performance. Examining all of these factors is critical to completing an accurate assessment of a player's current and future value. RAR models have currently been built for the MLB, NFL, and NBA with more leagues to be added soon.
how can you use RAR?
On field performance examines the impact of winning on a team's ability to generate revenue and the player's individual contribution to winning. Off field performance examines how star power drives ticket sales, television ratings, social media engagement, partnership agreements and merchandise purchases. Personal performance looks a player's ability to generate earned media that increases a team's exposure to its fans in the channels which they are mostly consume content.
What are RAR's advantages?
Traditional player analysis only looks at a player's on field performance. Yet, on field performance represents only a portion of a player's total value to a franchise. By combining on field metrics with off field impact, B6A clients are able to determine the holistic value a player creates for his / her team.
What is your pricing?
B6A's uses a variable cost structure based on usage of our products. This means we only charge you when use our products after meeting a monthly minimum. Contact Block Six Analytics for more information and to request a demo today!