Charles Baker Joins Block Six Analytics Advisory Board

Block Six Analytics (B6A) is excited to announce that Charles Baker has joined its Advisory Board. Baker will now take a leadership role in growing the company’s sports corporate partnership and player valuation offerings.

Baker is Co-Chair of the law firm O'Melveny & Myers Sports Industry Group. His corporate practice encompasses mergers and acquisitions, private equity, and venture capital transactions, with a core focus in the sports, media and consumer sectors. Baker has represented buyers and sellers of sports franchises in the National Football League, National Basketball Association, National Hockey League, Major League Baseball, Major League Soccer and many of the European football leagues.

He has been recognized in Chambers USA (2012-2017); as a “Dealmaker” in Variety’s 2017 Dealmakers Elite: New York; in Sports Business Journal’s “Power Players: Sports Lawyers & Outside Counsel; in the 2017 New York Super Lawyers® list for work in sports & entertainment law; by Legal 500 for work in M&A and sports law 2015-2017; and for the “USA Deal of the Year” at the M&A Atlas Awards 2015 by Global M&A Network.

“I am very happy to be joining the B6A team,” Baker said. “I have examined a number of different technology platforms in my career. I recognized quickly that B6A had developed innovative products that provide immediate and tangible valuable to buyers and sports sponsorship.”

Baker will take a leadership role in helping to develop the company’s sales, marketing, and pricing strategies for its suite of products in its Partnership Scoreboard platform. This includes enabling its clients to measure the value of corporate partnerships in near real-time. The company has also developed a model that examines how an individual player generates revenue for a team based on his or her on court, off court, and personal performance

“We could not be happier to have Chuck on our Advisory Board,” CEO & Founder Adam Grossman said. “His direct experience working with our current and potential clients enables Charles to provide unique insights critical to our continued growth as a company.”

For more information, please contact B6A at

About Block Six Analytics

B6A's analytics-fueled technology enables companies to maximize ROI on their corporate partnership and player investments across all on field an off field channels. Sports properties, agencies and brands are using B6A's platform to create a truly interactive experience focused on delivering sponsorship value. Our machine learning technology helps our clients generate incremental revenue growth and reduce reporting costs. We use our technology and analytics to determine the value of television viewable billboards, signage, and calls-to-action, and social media conversations. By having a fully transparent valuation model that is built for specific companies for specific partnership opportunities, B6A ensures that buyers and sellers of sports sponsorship have the information they need to make the best data-driven decisions for their organizations.

About O’Melveny LLP

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