BY ADAM GROSSMAN
Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).
BY ADAM GROSSMAN
Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.
BY ADAM GROSSMAN
Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?
BY ADAM GROSSMAN
Content is king” is a familiar refrain in the media and entertainment industry. More specifically, compelling content enables companies to attract large audiences regardless of the distribution channel. The fact that Amazon is potentially breaking the traditional monetization model is what makes its new over-the-top streaming deal for Thursday night football games particularly interesting
BY ADAM GROSSMAN
How do you know if a naming rights deal for a venue is working? It is a question we are often asked by our clients. FirstEnergy’s naming rights deal with the Cleveland Browns is a good example of the results a company should be achieving through its partnership.
