The 76ers wanted to provide several of its largest corporate partners with data to demonstrate how much value their sponsorships were generating for each company. The team also wanted the ability to communicate data throughout the course of season to enhance partnership retention conversations and have them take place earlier in the sales cycle.
Our technology and analytics provided the 76ers with the platform, insights, and language to help the team achieve its retention goals. Each partner could see how the 76ers determined ROI for its sponsorship using B6A’s transparent valuation model and software platform. Combining best practice models with easy-to-use technology significantly increased the likelihood of 76ers partners renewing their agreements for future seasons.
One of the team's largest partners significantly increased the size of its relationship because the 76ers could clearly communicate the value the company received by using B6A's service offerings. The 76ers have expanded its relationship with B6A for the 2016-17 season to enhance their relationships with current partners and demonstrate the value it can generate to potential partners.
"B6A provided 76ers with opportunity to clearly communicate value to our corporate partners in ways we could not before. This enabled our organization to generate significant incremental revenue growth directly from using their service offerings.”
Akshay Khanna - VP of Strategy, Philadelphia 76ers