Adam Grossman

BY ADAM GROSSMAN

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard BY FLYQUEST AND BLOCK SIX ANALYTICS #block-fb44b3fa28041724fb4b .social-icons-style-border .sqs-svg-i
Adam Grossman

BY ADAM GROSSMAN

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

Blockchain’s Potential Impact On Sports Media And Sponsorship BY ADAM GROSSMAN #block-0071e5471e905d1220c8 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0
Adam Grossman

BY ADAM GROSSMAN

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

What Is Managed Should Be Measured In Sponsorship BY ADAM GROSSMAN #block-69b26039646a15f07ab5 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset;

The Mind Matters In Warriors Success #block-yui_3_17_2_1_1497381211689_22561 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: 
BY ADAM GROSSMAN

The Mind Matters In Warriors Success

Last night’s victory over the Cleveland Cavaliers provided the Golden State Warriors its second title in three years and capped off one of the most dominant three-year runs by any team in NBA history. One of the reasons this historic stretch is so remarkable is that the Warriors lineup is relatively ordinary from a physical perspective. Of the team’s vaunted “Lineup of Death,” a group known for dominating the competition for long stretches at a time, only Kevin Durant has physical skills that would be considered extraordinary in the NBA.

From Fast To Sustainable Growth Via Sports #block-yui_3_17_2_1_1496686241271_23185 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; b 
BY ADAM GROSSMAN

From Fast To Sustainable Growth Via Sports

Frisco, Texas was the second fastest growing city in the United States in 2016. Over the past 20 years, the city has grown from 5,000 people in 1987 to over 163,000 in 2016. The rapid growth is in part due to large sports venue investments made via public / private partnerships the city has made with the Dallas Cowboys, Dallas Stars, FC Dallas and the Frisco RoughRiders (minor league baseball team) that make up the city’s $5 billion mile.

Does Fame Turn Into Fortune? #block-yui_3_17_2_1_1496169776997_24324 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ADAM GROSSMAN

Does Fame Turn Into Fortune?

ESPN has released its World Fame 100 ratings to answer the question: “Who are the most famous athletes on the planet?” Through a formula developed largely by ESPN’s Director of Analytics Ben Alamar, the World Fame 100 examines endorsements, social media following, and Google search results to create a 1 to 100 rankings for players. Cristiano Ronaldo and LeBron James were the “winners” securing the first and second spots on the list, respectively.

Using Numbers As The Language of Sports Sponsorship #block-yui_3_17_2_1_1495561628316_23343 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN

Using Numbers As The Language of Sports Sponsorship

In a recent conversation with RadioLab co-hots Robert Krulwich, astrophysicist Neil Degrasse Tyson discussed how he broke down many challenging concepts in his new book Astrophysics for People in a Hurry. While understanding dark matter, quantum gravity, and electromagnetism may not happen “in a hurry” for most people, Tyson shares a critical insight that is potentially more digestible.

How Collaboration Leads To Innovation #block-yui_3_17_2_1_1495042811552_24387 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border 
BY ADAM GROSSMAN

How Collaboration Leads To Innovation

Last week, FC Barcelona signed a “collaboration agreement” with Georgetown University to “explore possible avenues of cooperation within the framework of the Barça Innovation Hub.” Barcelona’s decision to explore this partnership provides an interesting new dynamic to a sports industry focused on innovation.

Making the Most of Media Rights #block-yui_3_17_2_1_1494455011890_22941 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ROSS CHUMSKY AND ADAM GROSSMAN

Making the Most of Media Rights

Over-the-top distribution of sports content has dominated industry news over the past few weeks.  Amazon’s new NFL deal to stream Thursday Night Football, Twitter’s new agreements to stream live content from various leagues, and ESPN’s decision to lay off approximately 100 employees all have arguably been focused on the changing consumption patterns of sports fans.

Tweaking Twitter Creates New Channel for Sports Content #block-yui_3_17_2_1_1493752904582_22340 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN

Tweaking Twitter Creates New Channel for Sports Content

Twitter recently announced new or expanded content distribution deals with the NFL, WNBA, MLB, PGA Tour, and The Players Tribune. This includes having live games, highlights, pre / post game analysis, and Ask Me Anythings (AMAs) with athletes.

NFL Draft Turns Players’ Dreams Into Clear Financial Realities #block-yui_3_17_2_1_1493245511055_22263 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px ins 
BY ADAM GROSSMAN AND ROSS CHUMSKY

NFL Draft Brings Turns Players’ Dreams Into Clear Financial Realities

For virtually every player not named Myles Garrett, tomorrow’s NFL Draft will be filled with uncertainty.  It is not clear what number draft pick he will be or which team will select him.  There is one thing, however, that these future NFL players do have virtual certainty about – they will know exactly how much they will be getting paid once they are drafted.

 

It is Personal Because It is Analytics #block-yui_3_17_2_1_1492527253659_22471 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; borde 
BY ADAM GROSSMAN

It is Personal Because It is Analytics

The captain of a basketball team took a look at the game video and saw his squad getting dominated on the boards. He also saw his backup point guard turn over the ball too frequently for his team to win games consistently. The team decided to both add a new frontcourt player to help with the glass and to reduce the point guard’s minutes.

Modernizing Tradition at The Masters #block-yui_3_17_2_1_1491362819932_23008 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: n 
BY ADAM GROSSMAN

Modernizing Tradition at The Masters

“A tradition unlike any other” is now literally the trademark phrase of the Masters golf tournament teeing off this weekend in Augusta, Georgia. Fans from around the world enjoy seeing staples like Amen Corner, the azaleas that bloom around the greens, and the green jacket presentation at Butler Cabin during the unofficial start of spring at the Masters.

Seeing How Payments Turn Into Dollars #block-yui_3_17_2_1_1489530173573_23382 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: 
BY ADAM GROSSMAN

Seeing How Payments Turn Into Dollars

Could your glasses pay for themselves? In a manner of speaking, the World Surf League (WSL) and Visa would say yes. As part of the credit card company’s new official partnership with WSL’s Quiksilver and Roxy Pro Gold Coast (the first stop on the WSL Championship Tour), Visa is piloting payment-enabled sun glasses that “feature contactless payment capability  and [eliminate] the need to carry cash or cards on the beach.”

Quantity and Quality for the NFL #block-yui_3_17_2_1_1489001556523_22704 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ADAM GROSSMAN

Quantity and Quality for the NFL

The fact that the National Football League (NFL) generated $1.25 billion in sponsorship revenue this year is both impressive and surprising. The NFL’s revenue was 4.3% higher during the 2016 season than it was during the 2015 season even though the year-over-year regular season television ratings dropped by 9%, while the playoff ratings by 6%.

From Commissioner To Investor #block-yui_3_17_2_1_1487860017013_23978 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; 
BY ADAM GROSSMAN

From Commissioner To Investor

David Stern has moved from commissioner to investor. The former NBA commissioner is no longer focused on growing the business of basketball, but rather looking at the growth that sports technology can have on the entire industry.

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BY ADAM GROSSMAN

Transparency Is The New Game In Town

The Super Bowl is not just the most important game of each NFL season; it is typically considered the championship for advertising with the culmination of campaigns that have been months in the making. The fact that companies will pay at least $5 million for 30-second television advertising spots shows just how important the Super Bowl is to advertisers.

CEO Adam Grossman Discusses Opportunities and Trends Headed into 2017 in the Sponsorship Space #block-yui_3_17_2_1_1484586303220_190796 .social-icons-style-border .sqs-svg-icon--wrapper { 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON THE SPONSORSHIP SPACE

CEO Adam Grossman Discusses Opportunities and Trends Headed into 2017 in the Sponsorship Space

How do you teach a computer to see? This idea still may seem far-fetched to many in the sports industry. Computer Vision, however, is a field of machine learning that already exists where programmers can train computers to recognize images, logos, and people in videos or images.

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BY ADAM GROSSMAN AND ALBERTO RIOS

Artificial Intelligence Drives Real Insights in Sports

How do you teach a computer to see? For a large part of the twentieth century, leading scientists and mathematicians thought this was impossible. In late 1980s, however, the first neural network was created that programmers could train computers to recognize images, logos, and people in videos or images.