WHICH OF THE COLLEGE FOOTBALL PLAYOFF TEAMS IS THE MOST LIKABLE, ACCORDING TO TWITTER?
BY USA TODAY
Block Six Analytics Social Sentiment Analysis Platform examined the favorability of Twitter conversation for schools competing to make the College Football Playoff for USA Today. A sample of this analysis is included below. The full post can be seen on the USA Today Sports site.
Twitter users and members of the College Football Playoff committee share positive feelings about the national semifinalists.
An analysis by Block Six Analytics of 75,000 tweets from Sunday until Tuesday based on percentage of positive posts ranks the top four teams in the exact order as the playoff committee: Alabama with 65.57 percent positive tweets, followed by Clemson (65.22), Notre Dame (60.31) and Oklahoma (46.77). Those numbers also mirror expectations for the semifinals with Alabama and Clemson expected to advance to the national title game.
“The number of impressions is only one component in evaluating social media conversation,” said Adam Robbins, B6A’s head of corporate sales. “Understanding sentiment and engagement is crucial in measuring social media value, especially related to sports. It allows teams, leagues and brands the ability to identify topics, trends and people that are generating the most interest and value for their organization.”