NBA to rely even more on jersey patch sales to offset pandemic cash declines

The overall value of the company logos on uniforms is derived from being not only on local and national TV broadcasts, but also across social media.

“The jersey patch is more of a social asset than a television asset,” said Adam Grossman, founder and CEO of Block Six Analytics that has analyzed jersey patch value. League and team accounts, and those owned by players, can get as many or more eyeballs than TV screens, he said.

“Those independent posts can get, at times, as high as the number of viewers and impressions as an entire game on television,” Grossman said. “Fans are spending every day, or portions, on social media. That’s a good way to reach NBA fans. You don’t have to mention the company in the post. You can see it in the image or video.”