AS UNRELIABLE POLLING CONTINUES TO PLAGUE POLITICS AND SPORTS, SOCIAL MEDIA LISTENING COULD BE THE ANSWER

Election pollsters got it wrong, again. As of last Wednesday (Oct. 28), an ABC News/Washington Post poll showed Joe Biden enjoying a massive 17-point lead on Donald Trump in Wisconsin and a comfortable nine-point cushion in Michigan. FiveThirtyEight had Biden ahead by 8.6 percentage points in Wisconsin and 8.9 points in Michigan two days later. Yet the Democratic presidential nominee ended up winning those two states by less than two points combined. “That’s not a miss, that’s a huge miss and it makes polling very difficult to rely on,” said Adam Grossman (CEO, Block Six Analytics).