Data-Driven Sponsorship From Sports Innovation Lab
As sponsorship evolves to focus on the importance of fan data, the industry will need to continue improving on measuring and analyzing that data. An essential first step is presenting fans with more opportunities to interact and engage with sports, but it is no simple feat to simply "collect" that data and analyze it to be actionable.
Fortunately, this is an already active space in sports tech, with copmanies focusing on the many different parts of the measurement and valuation ecosystem. From Experience Analytics, to Sentiment Analysis, Social Listening to Image Recognition Software, companies like BlinkFire Analytics, Block Six Analytics, Nielsen Sports, Gum Gum, Meshh, and Zoomph are pushing this segment of the industry forward