Sports Business Journal - The Road Ahead Speed Reads

There were nearly 87,000 Twitter posts featuring the combined terms “Fauci” and “Nationals” this past Monday, the day the announcement was made that Dr. Anthony Fauci would be throwing out the first pitch at tomorrow night’s game at Nationals Park, according to Block Six Analytics. The firm analyzed the 7,697 original Twitter posts featuring “Fauci” and “Nationals” to determine the sentiment of fans, media, and sponsors on the team’s decision. Per SBJ's David Broughton, an increase in sentiment scores means that the probability of revenue growth rises. “Teams generate an average range of sentiment scores in the 10-20% range and Fauci-related Nationals’ conversation is at the upper edge of that range,” according to Block Six CEO & Founder Adam Grossman. Overall, the original posts generated 18.4 million impressions with a sentiment score of 19.86%.