David Falk Joins Block Six Analytics Advisory Board

Block Six Analytics (B6A) is excited to announce that David Falk has joined its Advisory Board after making an investment in the company. Falk will now take a leadership role in growing the company’s sports corporate partnership and player valuation offerings.

Falk joins B6A after having spent more than 40 years in the sports industry, primarily focused on being the leading National Basketball Association (NBA) player agent. Falk has represented over 100 players including Michael Jordan, Patrick Ewing, Dominque Wilkens, John Stockton, Danny Ferry, Elton Brand, and Otto Porter. He has negotiated hundreds of millions of dollars in player contracts and most famously secured Michael Jordan’s endorsement deals with Nike, Gatorade, McDonald's, Sara Lee, Wilson Sporting Goods, Rayovac, and Wheaties. Falk was also an Executive Producer for the movie Space Jam starring Jordan. He sold FAME, the agency he founded, in 1998 for $100 million to SFX and re-launched FAME in 2007. He also has experience with investing in and helping grow multiple startup ventures.

 “I am very happy to be joining the B6A team,” Falk said. “This partnership provides me with the unique opportunity to leverage my experience and industry relationships in direct ways to have an immediate and substantial impact on the growth of the company.”

David Falk will take a leadership role in developing and monetizing multiple products within B6A’s Partnership Scoreboard software as a service platform. This includes enhancing its Revenue Above Replacement (RAR) model that examines how an individual player generates revenue for a team based on his or her on court, off court, and personal performance. In addition, Falk will further help develop the company’s sales, marketing, and pricing strategies for its Media Analysis Platform (MAP) and Social Sentiment Analysis Platform (SAP). These artificial intelligence products measure the value of corporate partnerships in near real-time for both the buyers and sellers of sports sponsorships.

“David taking a significant role in B6A is a great example of how much industry leaders believe in the company’s future success,” CEO & Founder Adam Grossman said. “His experience, relationships, and insights will be a catalyst for the company to become the industry leader in partnership and player valuation.”

Falk also endowed the David B. Falk College of Sport and Human Dynamics and its Sport Management degree program at Syracuse University. It is the first college in the U.S. to award a degree in analytics. Students from the program will be able to obtain real world experience by completing internships and class projects with B6A.

For more information please contact B6A at info@blocksixanalytics.com.

About Block Six Analytics

B6A's analytics-fueled technology enables companies to maximize ROI on their corporate partnership and player investments across all on field an off field channels. Sports properties, agencies and brands are using B6A's platform to create a truly interactive experience focused on delivering sponsorship value. Our machine learning technology helps our clients generate incremental revenue growth and reduce reporting costs. We use our technology and analytics to determine the value of television viewable billboards, signage, and calls-to-action, and social media conversations. By having a fully transparent valuation model that is built for specific companies for specific partnership opportunities, B6A ensures that buyers and sellers of sports sponsorship have the information they need to make the best data-driven decisions for their organizations.