B6A provided near real-time analytics for Pepsico using MAP. Learn more in our Pepsico Case Study.
What is the Media analysis platfrom?
The Media Analysis Platform (MAP) uses a combination of machine and computer vision to automate the data collection and analysis process for broadcast viewable signage or logos. MAP automatically determines the placement, prominence, and length of time that a logo, person, and/or other object appears on a screen.
how can you use map?
Determine the value and reach of logos as they appear on screen during game broadcasts, highlights, press conferences or special events. Share results with your partners within 72 hours.
MAP evaluates value, exposure time, prevalence, and centricity using B6A’s proprietary machine learning technology approach.
What are Map's advantages?
Combining this technology with B6A’s proprietary Value Above Replacement (VAR) analytics enables sports properties and corporate partners to understand objects on-screen value for each company based on its specific ROI and ROO goals. You can also see insights for different games or aggregated insights for an entire season.
What is your pricing?
B6A has a variable cost structure based on which of our products you are using and how much you are using our products. Contact Block Six Analytics for more information and to request a demo today!