B6A CEO Discusses NFL, Super Bowl on SB Nation's Big E Radio Show
Host Elissa Walker Campbell and Adam Grossman talk about the revenue impact of Super Bowl advertising and the overall health of the NFL.
From Sports Business Daily: Zion Williamson’s Twitter account is the busiest and most valuable among top NBA Draft prospects, but when it comes to positive sentiment, Rui Hachimura leads the way. Thirty-eight percent of the Twitter posts, re-tweets and likes made by the former Gonzaga F had a positive vibe, according to Block Six Analytics (B6A).
CEO Adam Grossman discusses the growing interest and partnership value of women’s sports on the #sportsbiz on the The Big E Sports Show with Elissa Walker Campbell on SB NATION RADIO.
The NFL this week said it was partnering with Chinese tech giant Tencent — which attracts more than a billion users to its platforms, including social network WeChat — to build its base of football fans in China as U.S. audiences potentially decline.
Learn more on Marketplace.
Veritone® Inc. (NASDAQ: VERI), a leading provider of artificial intelligence (AI) insights and cognitive solutions, and Block Six Analytics, Inc. (B6A), a sponsorship ROI technology and analytics company, today announced that they have entered into an agreement to integrate their technology platforms to enable both companies’ customers to leverage AI to better collect, analyze, and assess the value of sponsorships and branded integrations present in broadcast and digital media.
Adam Grossman is interviewed by Chris Hartweg in the latest edition of the Painless Podcast about entrepreneurship, the origins of Block Six Analytics and the transparency and standardization of sponsorship valuations. Check the podcast here!
Adam Grossman talks with Jeremy Shinewald of Venture for America about Block Six Analytics its proprietary technology, and the company's origins. Adam also discusses his book, The Sport Strategist as well as his recent speaking engagement at the MIT Sloan Sports Analytics Conference. Check out the podcast here!
Watch it on YouTube!
Adam Grossman on how to accurately determine the quantity and quality of the media value for international brands. Read it here!
Adam Grossman talks with Dean Blechman of The Dean Blechman Show about Block Six Analytics, its proprietary technology, and the company's origins. Adam also discusses the uses, purposes, and impact of analytics in the sports industry, as well as his recent speaking engagement at the MIT Sloan Sports Analytics Conference. Check out the podcast here!
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about this year's Super Bowl ads, as well as their effectiveness and possible reach. Adam also discusses Proctor & Gamble's CMO Marc Pritchard's call for greater transparency in sponsorship valuation. Listen to it here!
B6A has the privilege of being one of the 64 local Chicago tech companies participating in this year's ChicagoInno Tech Madness Bracket. The Tech Madness Bracket is designed to generate awareness and excitement for the multitude of tech-oriented companies based in Chicago.
CEO Adam Grossman speaks with Marketplace about how a potential live streaming partnership between the MLB and Facebook would benefit both organizations, in addition to be an appealing medium for advertisers.
CEO Adam Grossman speaks with Marketplace about the possibility of Amazon streaming live sports in the not-too-distant future. Listen on Marketplace.
SportTechie has featured Block Six Analytics in their Startup Series! Check out the profile on SportTechie.
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about the Cubs, their 108 season World Series drought, and the transformation of the team from lovable losers into dominant winners, without sacrificing the qualities that made them lovable.
Check out what Adam Grossman had to say about Twitter's new video streaming deal with the NFL.
Read it on Marketplace.
Sports startup accelerator Stadia Ventures has announced five new portfolio companies, including B6A.
Each of those companies will receive an investment of between $50,000 and $100,000 in exchange for an undisclosed equity stake.
Read More on St. Louis Business Journal