EXCEL SPORTS ACQUIRES BLOCK SIX TO ADDRESS DATA ANALYTICS NEEDS
Excel Sports Management, which represents golfer Tiger Woods and MLB legend Derek Jeter, has acquired data insights and partnership valuation company Block Six Analytics.
Fintech, crypto firms boost NBA marketing spending as banks cut back
American Banker features CEO Adam Grossman’s analysis on why financial technology and crypto firms have increased their NBA partnership investment.
RECORD VENTURE FUNDING SPAWNS NEW SPORTS SPONSORSHIP INVESTMENT
Sportico’s JohnWallStreet features CEO Adam Grossman’s analysis on how the “flood of investment capital pouring into startups has—and should continue to be—a boon to the sports sponsorship business.”
In-Venue Giveaways Fan Impact Provides Lessons Learned For Partnership Strategy
TEAM MARKETING REPORT features Block Six Analytics’ analysis on in-venue giveaways.
Brand Story, Inc: Block Six Analytics - Adam Grossman
B6A Founder & CEO Adam Grossman offers up a mini master class on NFTs, blockchain and how they relate to the future of content creation.
NCAA SPONSORS MISSING OUT ON WOMEN’S TOURNAMENT OPPORTUNITIES
Sportico features CEO Adam Grossman on why women’s college sports have historically attracted fewer partnership investments and why that should change in the future.
‘Like nothing we have ever seen’: 2021 predictions from sports business figures
The Athletic asked sports industry leaders and analysts to give their predictions for 2021. Here’s what they said.
NBA to rely even more on jersey patch sales to offset pandemic cash declines
The Athletic features CEO Adam Grossman’s analysis on how NBA jersey patches generate significant value from social media conversation.
Block Six Analytics Chosen as a 2020 Red Herring Top 100 North America Winner
Red Herring today announced the winners of its Top 100 North America 2020 event, recognizing the continent’s most exciting and innovative private technology companies. The winners have been chosen from thousands of entrants, whittled down to hundreds presenting their companies at the virtual conference on November 17th and 18th. The event, led by Red Herring chairman Alex Vieux, included two days of keynote speeches, discussions and finalist presentations.
Revenue Above Replacement Podcast Launched
Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to announce the launch of the Revenue Above Replacement (RAR) podcast. Co-hosts and MSA faculty members Adam Grossman and Brice Clinton will interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy.
Sports Equity Podcast
Sports Equity with Adam Grossman, Block Six Analytics. Adam is now a teacher, an author and an industry leading expert with a technology company, Block Six Analytics.
AS UNRELIABLE POLLING CONTINUES TO PLAGUE POLITICS AND SPORTS, SOCIAL MEDIA LISTENING COULD BE THE ANSWER
Sportico asks CEO Adam Grossman about issues with polling in the 2020 elections and how social media listening can help address those challenges.
Moneyball for Sponsorship
Startup.Info talked to Adam Grossman of B6A about its sponsorship technology and COVID-19.
CRAIN'S 2020 NOTABLE ENTREPRENEURS
CEO Adam Grossman has been selected as Crain’s Chicago Business 2020 Notable Entrepreneur.
Leigh Steinberg Sports Career Conference
CEO Adam Grossman is a featured panelist on the Philanthropy & Entrepreneurship panel of the Leigh Steinberg Virtual Sports Career Conference to discuss how he got started, the core responsibilities of his current position, and what advice would he give others that aspire to follow suit.
Data-Driven Sponsorship From Sports Innovation Lab
As sponsorship evolves to focus on the importance of fan data, the industry will need to continue improving on measuring and analyzing that data. An essential first step is presenting fans with more opportunities to interact and engage with sports, but it is no simple feat to simply "collect" that data and analyze it to be actionable.
SportsMap Radio Network
CEO Adam Grossman is a guest on The Big E Sports Show on the SportsMap Radio Network on September 19th #sportsmarketing, #sportsbiz and #analytics.
Sports Business Journal - The Road Ahead Speed Reads
There were nearly 87,000 Twitter posts featuring the combined terms “Fauci” and “Nationals” this past Monday, the day the announcement was made that Dr. Anthony Fauci would be throwing out the first pitch at tomorrow night’s game at Nationals Park, according to Block Six Analytics. The firm analyzed the 7,697 original Twitter posts featuring “Fauci” and “Nationals” to determine the sentiment of fans, media, and sponsors on the team’s decision. Per SBJ's David Broughton, an increase in sentiment scores means that the probability of revenue growth rises. “Teams generate an average range of sentiment scores in the 10-20% range and Fauci-related Nationals’ conversation is at the upper edge of that range,” according to Block Six CEO & Founder Adam Grossman. Overall, the original posts generated 18.4 million impressions with a sentiment score of 19.86%.
The Stern Opportunity - The Graduate: Adam Grossman
The Oppy is commemorating another decade of NYU Stern with ‘The Graduate’ series. Each month, we’ll interview a notable alum from each decade since the 1960s through the 2010s that has made an impact in their community and industry. This month’s ‘The Graduate’ interview is with 2010s alum Adam Grossman, CEO & Founder, of Block Six Analytics.