Listen to Adam Grossman discuss the Impact of Deep Learning on Object Identification in Sports Sponsorship
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We partnered with Sports Business Journal to predict who will win this year's #Masters and the value the partners of the projected top-five finishers will receive in television exposure (sub required).
From Sports Business Daily: The NFL league year begins today, and Antonio Brown is the most valuable NFL player on the market this offseason, according to an analysis by Block Six Analytics (B6A). The soon-to-be Raiders WR delivered $39.2M in value to the Steelers last season.
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Adam Grossman on how to accurately determine the quantity and quality of the media value for international brands. Read it here!
Adam Grossman talks with Dean Blechman of The Dean Blechman Show about Block Six Analytics, its proprietary technology, and the company's origins. Adam also discusses the uses, purposes, and impact of analytics in the sports industry, as well as his recent speaking engagement at the MIT Sloan Sports Analytics Conference. Check out the podcast here!
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about this year's Super Bowl ads, as well as their effectiveness and possible reach. Adam also discusses Proctor & Gamble's CMO Marc Pritchard's call for greater transparency in sponsorship valuation. Listen to it here!
B6A has the privilege of being one of the 64 local Chicago tech companies participating in this year's ChicagoInno Tech Madness Bracket. The Tech Madness Bracket is designed to generate awareness and excitement for the multitude of tech-oriented companies based in Chicago.
CEO Adam Grossman speaks with Marketplace about how a potential live streaming partnership between the MLB and Facebook would benefit both organizations, in addition to be an appealing medium for advertisers.
CEO Adam Grossman speaks with Marketplace about the possibility of Amazon streaming live sports in the not-too-distant future. Listen on Marketplace.
SportTechie has featured Block Six Analytics in their Startup Series! Check out the profile on SportTechie.
Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about the Cubs, their 108 season World Series drought, and the transformation of the team from lovable losers into dominant winners, without sacrificing the qualities that made them lovable.
Check out what Adam Grossman had to say about Twitter's new video streaming deal with the NFL.
Read it on Marketplace.
Sports startup accelerator Stadia Ventures has announced five new portfolio companies, including B6A.
Each of those companies will receive an investment of between $50,000 and $100,000 in exchange for an undisclosed equity stake.
Read More on St. Louis Business Journal
Watch the B6A founder speak with TastyTrade's Tom Sosnoff and Tony Battista about trends in the industry and B6A's role in helping clients grow revenue and optimize existing partnerships
Adam Grossman discusses how media impressions and other factors create significant value for Under Armor as a result of Jordan Speith's Masters Victory.