How does b6a help our clients achieve their sponsorship goals?
Can we accurately determine the quantity and quality of the media value “America’s Team” delivers for an international brand? Can we do it real time to inform and optimize creative decisions? Those are exactly the questions that Pepsi was looking to answer after securing signage rights for a new LED tunnel cover at the Dallas Cowboys’ AT&T Stadium. By having near real-time information from MAP at its disposal, Pepsi was quickly able to validate its decision to build the tunnel cover sign and optimize creative on a game-to-game basis. More importantly, Pepsi had the confidence to know it was making the best choice for its business and its brands more quickly than it had typically done in the past by using the results from B6A MAP to determine the value of in-venue signage outside of venue.
The 76ers wanted to provide several of its largest corporate partners with data to demonstrate how much value their sponsorships were generating for each company. Our technology and analytics provided the 76ers with the platform, insights, and language to help the team achieve its retention goals. Each partner could see how the 76ers determined ROI for its sponsorship using B6A’s transparent valuation model and software platform. One of the team's largest partners significantly increased the size of its relationship because the 76ers could clearly communicate the value the company received by using B6A's service offerings. The 76ers have expanded its relationship with B6A to to demonstrate the value the team can generate to current and potential partners.
comcast sportsnet chicago
Comcast SportsNet (CSN) Chicago was looking to provide valuations for sponsorship opportunities that included linear television and digital content. In addition, CSN wanted to better monetize new digital assets, such as Chicago Bulls Live Streaming, by targeting new potential advertisers to generate more revenue. CSN Chicago utilized our cross-channel analytics to show how television and digital inventory provided significant value to a Fortune 500 client. Not only did CSN Chicago sell digital assets at a higher price point, the regional sports network had new advertisers purchase the inventory through the Partnership Marketplace. In addition, B6A condensed a buying process that can take weeks into hours. CSN Chicago will be expanding its relationships with B6A to continue to generate incremental revenue growth through its digital assets.