BY ADAM GROSSMAN
New Partnerships Highlight The Increasing Value Of Women’s Sports
Over the past three months, companies including Barclays, Budweiser, and AT&T have announced new sponsorship relationships across a variety of women’s sports. Nike hosted the 2019 WNBA draft as part of its partnership with the WNBA to be the league’s exclusive on-court uniform and clothing retailer. The WNBA also announced a new multi-year agreement significantly increasing the number of league games that will be broadcast annually. There have been two factors driving the increasing interest in women’s sports partnerships.