BY ADAM GROSSMAN
Rays, Partners Can Benefit By Team Going Cashless
The Tampa Bay Rays recently became the first North American sports team to go cashless at its venue. Top-line revenue growth from in-stadium purchases is only one benefit of the new cashless approach. Cashless purchasing provides, “a rich source of data that can be used to better understand consumer behavior, which helps companies sell in a way that is more targeted to the unique needs of individual.”