BY ADAM GROSSMAN
Examining The New UFC, ESPN Pay-Per-View Relationship Using Data-Driven Analysis
UFC announced yesterday that all of its Pay-Per-View (PPV) events will be available only on ESPN+ in the United States through 2025. UFC will receive a guaranteed revenue stream worth a reported “hundreds of millions of dollars” while ESPN+ will sell the PPV events at $59.99 per event on top of its $4.99 monthly subscriber fee. Why is UFC making this change away from a traditional pay TV model to work with ESPN?