BY ADAM GROSSMAN
StubHub Beyond Shows Importance Of Creating The Right Loyalty Plan
StubHub announced a new customer loyalty program earlier this week called StubHub Beyond which offers its highest revenue customers several new benefits. These include a dedicated support team, access to VIP events, and the ability to secure refunds up to seven days before an event. StubHub Beyond will initially only be available to customers that spend over $10,000 per year with the company and only in the U.S. for now, with the company looking to expand globally in the near future. There are several interesting insights that come from the launch of StubHub Beyond.