B6A provided near real-time analytics for Pepsico using MAP. Learn more in our Pepsico Case Study.

B6A provided near real-time analytics for Pepsico using MAP. Learn more in our Pepsico Case Study.

What is the Media analysis platfrom?

The Media Analysis Platform (MAP) uses a combination of machine and computer vision to automate the data collection and analysis process for broadcast viewable signage or logos. MAP automatically determines the placement, prominence, and length of time that a logo, person, and/or other object appears on a screen.

how can you use map?

Determine the value and reach of logos as they appear on screen during game broadcasts, highlights, press conferences or special events. Share results with your partners within 72 hours.

 
MAP automatically generates a heat map which shows where an image appeared on screen and key valuation metrics.  

MAP automatically generates a heat map which shows where an image appeared on screen and key valuation metrics.

 

What are Map's advantages?

Combining this technology with B6A’s proprietary Value Above Replacement (VAR) analytics enables sports properties and corporate partners to understand objects on-screen value for each company based its specific ROI and ROO goals. You can also see insights for different games or aggregated insights for an entire season.

What is your pricing?

B6A's uses a variable cost structure based on usage of our products. This means we only charge you when use our products after meeting a monthly minimum. Contact Block Six Analytics to for more information and to request a demo today!