COMCAST SPORTSNET CHICAGO
Comcast SportsNet (CSN) Chicago was looking to provide valuations for sponsorship opportunities that included linear television and digital content. In addition, CSN wanted to better monetize new digital assets, such as Chicago Bulls Live Streaming, by targeting new potential advertisers to generate more revenue.
CSN Chicago utilized our cross-channel analytics to show how television and digital inventory provided significant value to a Fortune 500 client. We then placed valuable digital assets into B6A's Partnership Marketplace. We layered B6A’s cross-channel analytics. on our marketplace to show potential advertisers the expected value received by buying the different inventory items.
Not only did CSN Chicago sell digital assets at a higher price point, the regional sports network had new advertisers purchase the inventory through the Partnership Marketplace. In addition, B6A condensed a buying process that can take weeks into hours. CSN Chicago will be expanding its relationships with B6A to continue to generate incremental revenue growth through its digital assets.
"CSN Chicago was able to generate new revenue from new partners using B6A platforms. We are excited to continue our relationship in the future."
T.K. Gore - Senior Director, Digital, Comcast SportsNet Chicago / NBC Sports Group