Make better decisions using DATA 

Our 3-2-1 approach to sponsorship valuation provides creates actionable insights on each partnership opportunity for your specific company

 
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3
Real-Time Analytics

Initiatives, Demographics, and Channels

We examine what are a partner's goals, whom is a partner trying to target, and where is the best place to reach a partner's audience

2
Goals

Roi AND roo

We evaluate how you make money through a sponsorship and the impact a sponsorship has on a your brand

1
Cross channel ROI

Value

We calculate value by looking at in-venue media, digital, mobile, social, IP, channels, and event activations in a single model



Partnership Scoreboard

B6A's data-driven platform used to better source, evaluate and manage sponsorships

 
 

Find out how our partners have used b6a services to Increase Their sponsorship revenue

Pepsi