Adam Grossman

BY ADAM GROSSMAN

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard

Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).

FlyQuest Showcases Partnership Value From Game Broadcasts Using B6A’s Partnership Scoreboard BY FLYQUEST AND BLOCK SIX ANALYTICS #block-fb44b3fa28041724fb4b .social-icons-style-border .sqs-svg-i
Adam Grossman

BY ADAM GROSSMAN

Blockchain’s Potential Impact On Sports Media And Sponsorship

Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.

Blockchain’s Potential Impact On Sports Media And Sponsorship BY ADAM GROSSMAN #block-0071e5471e905d1220c8 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0
Adam Grossman

BY ADAM GROSSMAN

What Is Managed Should Be Measured In Sponsorship

Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?

What Is Managed Should Be Measured In Sponsorship BY ADAM GROSSMAN #block-69b26039646a15f07ab5 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset;

How Can Someone Who Just Started Texting This Year Monetize A Podcast? Tony Kornheiser is famous for many things. He is one half of ESPN’s Pardon the Interruption, announced games as a Monday Night Football commentator, and was a longti 
ADAM GROSSMAN

How Can Someone Who Just Starting Texting This Year Monetize A Podcast?

President of Block Six Analytics, Adam Grossman, discusses Tony Kornheiser's new path, B6A's client experience, and how change may be easier than you think.

Adam Grossman Talks Sports Entrepreneurship With T.K. Gore #block-yui_3_17_2_1_1466178911577_72597 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
AN INTERVIEW WITH ADAM GROSSMAN BY T.K. GORE / ORIGINALLY POSTED ON YOUTUBE

Adam Grossman Talks Sports Entrepreneurship With T.K. Gore

President of Block Six Analytics, Adam Grossman, discusses sports entrepreneurship, with  Senior Media Director at Comcast Sportsnet Chicago, T.K. Gore.

Narrative is not enough for adidas and chelsea BY ADAM GROSSMAN   Is it the best of times or worst of times for apparel in sports sponsorship? It is rare that  you can link the English author Charles Dickens with sports sponsor 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON CSNCHICAGO

Adidas cancels their sponsorship with Chelsea Football Club

After terminating their sponsorship with one of the worlds biggest football clubs, midway through the contract term, Adidas demonstrated the necessity of proving value to sponsorship partners.

As Super Bowl Teams Do Battle, Brands Look To Score #block-yui_3_17_2_9_1459357698529_24072 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
AN INTERVIEW WITH ADAM GROSSMAN BY JONATHAN CROWL / THE POST GAME

As Super Bowl Teams Do Battle, Brands Look To Score

A trip to the Super Bowl isn't just a trip for teams, players and fans. Brands who have endorsed athletes playing in the big game also make the trip -- and the impact on those companies can be a game-changer.

Should Sports Leagues Be Worried About Merger Of Anheuser-Busch And Miller? #block-yui_3_17_2_40_1459326569263_9714 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES

Should Sports Leagues Be Worried About Merger Of Anheuser-Busch And Miller?

Anheuser-Busch InBev SA agreed to a $107 billion deal to acquire SABMiller on Wednesday. The deal would create a consumer products giant with $64 billion in revenue and $24 billion in EBITDA.

Minor League Baseball Owner Shows How Innovative Business Approach Pays Off #block-yui_3_17_2_1_1459976088231_310234 .social-icons-style-border .sqs-svg-icon--wrapper { box-shado 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON THE POST GAME

Minor League Baseball Owner Shows How Innovative Business Approach Pays Off

The status quo is no longer a tenable strategy for sports organizations and winning cannot be the only reason to head to a stadium. In the struggle for market share, relevancy and revenue, sports organizations must focus on improving areas they can control. 

Is it really over for RG3? It’s too soon to tell. #block-yui_3_17_2_1_1460470959359_249956 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN AND OTHERS / ORIGINALLY POSTED ON OUPblog

Is it really over for RG3? It’s too soon to tell.

In a recent article for Huffington Post, numberFire.com CEO Nik Bonaddio stated: “RG3: It’s Over”. Bonaddio is asserting that it is unlikely that Washington Redskins quarterback Robert Griffin III (RG3) will ever be able to return to the form that enabled him to win the 2012 Rookie of the Year Award and made him one of the best quarterbacks in the NFL that year.

How MLB Roared Back After 1994 Strike With Revenue Up 400% #block-yui_3_17_2_1_1459976088231_87282 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES

How MLB Roared Back After 1994 Strike With Revenue Up 400%

There is a good story to tell about Major League Baseball’s resurgence 20 years after a seemingly devastating player strike began on August 12, 1994. Given the unprecedented circumstances that caused the strike, how did the league recover?

 

Sam Sells. #block-yui_3_17_2_1_1460470959359_278095 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } 
BY ADAM GROSSMAN / ORIGINALLY POSTED ON OUPblog

Sam Sells

It is rare for a seventh round National Football League (NFL) draft pick to be at the center of the sports world. Then again, Michael Sam is not an average draft pick. Sam is trying to become the first openly gay player to compete for a NFL team.