BY ADAM GROSSMAN
Did our partnership assets reach the target audience or demographic? What is the broadcast media value of a jersey sponsorship? What is the impact on customer retention and acquisition? Those were the questions FlyQuest Sports was thinking about as the team headed into the 2018 North American League Championship Series (LCS) for League of Legends (LOL).
BY ADAM GROSSMAN
Even though we have Block in our name, Block Six Analytics is not a blockchain company. However, we do see blockchain technology impacting our business in ways that are likely to surprise many in the sports industry. More specifically, blockchain could alter sports media and sponsorship in counterintuitive ways.
BY ADAM GROSSMAN
Famed management consultant and professor Peter Drucker is arguably most well-known for the axiom, “What gets measured gets managed.” That is one reason why the results of a recent study of sports partnerships by the Association of National Advertisers (ANA) are so surprising. The ANA found that only “37% of respondents reported having a standardized process for measuring their return on sponsorship.” So why are so few sponsorships being measured?
BY ADAM GROSSMAN AND OTHERS / ORIGINALLY POSTED ON OUPblog
In a recent article for Huffington Post, numberFire.com CEO Nik Bonaddio stated: “RG3: It’s Over”. Bonaddio is asserting that it is unlikely that Washington Redskins quarterback Robert Griffin III (RG3) will ever be able to return to the form that enabled him to win the 2012 Rookie of the Year Award and made him one of the best quarterbacks in the NFL that year.
BY ADAM GROSSMAN / ORGINALLY POSTED ON THE CHICAGO TRIBUNE
Since the team played in the 2007 Super Bowl, the Bears have only made the playoffs once. If the Bears continue to struggle, what does that mean for the team's success as a business?
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES
There is a good story to tell about Major League Baseball’s resurgence 20 years after a seemingly devastating player strike began on August 12, 1994. Given the unprecedented circumstances that caused the strike, how did the league recover?
BY ADAM GROSSMAN / ORIGINALLY POSTED ON THE WASHINGTON POST
MLB has been at the center of skyrocketing values for sports organizations because of the money its franchises are commanding for their media rights. Since 2010, MLB and its teams have signed deals worth more than $28 billion.
BY ADAM GROSSMAN / ORIGINALLY POSTED ON OUPblog
It is rare for a seventh round National Football League (NFL) draft pick to be at the center of the sports world. Then again, Michael Sam is not an average draft pick. Sam is trying to become the first openly gay player to compete for a NFL team.
