96 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 X-NONE 
 HE
BY ADAM GROSSMAN

The Cubs Quantum Leap

Superposition is a term that seems to belong to the world of sports.  In football there are "superback" that can play positions including tight end, fullback, or running back.  In baseball, there are utility players that can play multiple positions throughout the course of a game.

     

 
   Are There 81 Million Reasons to Sponsor a Debate?    
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 X-NONE 
 HE
BY ADAM GROSSMAN

Are There 81 Million Reasons to Sponsor a Debate?

A record 81 million people watched last night’s Presidential debate between Hillary Clinton and Donald Trump. This makes the debate likely the most watched event of the year, except for the Super Bowl. However, unlike the Super Bowl, no advertisements were shown while the debate occurred.

     

 
   ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey 
 






















    



 
   
    #block-yui_3_17_2_1_1474402177812_35095 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow:
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES

ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey

The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice. The World Cup of Hockey has also introduced a novel concept that could fundamentally change sports sponsorship.

     

 
   B6A Announces New Media Analysis Platform, Level 6   
 






















    



 
   
    #block-yui_3_17_2_1_1473263809247_98091 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2px inset;
PRESS RELEASE

B6A Announces New Media Analysis Platform, Level 6

Block Six Analytics (B6A) is pleased to announce the release of our Media Analysis Platform (MAP).  This system can determine the placement, prominence, and length of time a logo, person, and/or other object appears on a screen.

 

     

 
     
  
 
 96 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 X-NONE 
 HE
BY ADAM GROSSMAN    

Dolphins New Partnership Drives Value for Fans and Uber

“Get of out of your seat, and get into my car.” There have been several adaptions of Billy Ocean’s hit 80’s song, but rarely can one apply these lyrics directly to the sports industry. The Miami Dolphins and Uber have made this possible after announcing a new partnership that makes it easier and better than ever to come to the newly remodeled Hard Rock Stadium.

     

 
   CEO Adam Grossman Speaks with SBNation Radio About the Olympics, NFL 
 






















    



 
   
    #block-yui_3_17_2_1_1472503564745_35341 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2
AN INTERVIEW WITH ADAM GROSSMAN BY ELISSA WALKER CAMPBELL / ORIGINALLY POSTED ON SB NATION RADIO

CEO Adam Grossman Speaks with SBNation Radio About the Olympics, NFL

Adam Grossman talks with SBNation Radio's Elissa Walker Campbell about the impact and aftermath of the Olympic Games on athletes and brands, as well as some of the key changes and challenges facing the NFL moving forward.

     

 
    B6A Recognized By Stadia Ventures, Chicago Innovation Awards  
 






















    



 
   
    #block-yui_3_17_2_1_1472057104887_21331 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2px ins
PRESS RELEASE

B6A Recognized By Stadia Ventures, Chicago Innovation Awards

Block Six Analytics (B6A) has been selected as a Finalist for the 2016 Stadia Ventures Fall Accelerator. Hundreds of companies applied, and B6A was selected as one of the ten best growth companies in sports.

     

 
   DOLLARS SAY DWYANE WADE A BETTER INVESTMENT FOR BULLS THAN DERRICK ROSE 
 






















    



 
   
    #block-yui_3_17_2_1_1470456539900_41394 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0
BY ADAM GROSSMAN / ORIGINALLY POSTED ON CSN CHICAGO

DOLLARS SAY DWYANE WADE A BETTER INVESTMENT FOR BULLS THAN DERRICK ROSE

The NBA offseason has been a bull market for free agency. The league's massive new television agreement virtually triples the amount of money the NBA makes from rights fees, compared to its previous deal. With a higher salary cap, teams could spend millions of dollars on new players during the free agency period.

     

 
  
 How Sports Teams Can Leverage Pokémon-Style Augmented Reality 

 






















    



 
   
    #block-yui_3_17_2_1_1468952979644_68865 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2px in
BY ADAM GROSSMAN AND JOSHUA HERZBERG / ORIGINALLY POSTED ON FORBES

How Sports Teams Can Leverage Pokémon-Style Augmented Reality

The Pokémon Go mobile game was released on Apple AAPL -0.03% iOS and Google GOOGL +0.44% Android platforms on July 6. Not only did it almost immediately become one of the most popular games of all time, the app passed Twitter TWTR -1.53% and Facebook FB +0.59% in daily users in less than two weeks.

 

     

 
   How Can Someone Who Just Started Texting This Year Monetize A Podcast?  Tony Kornheiser is famous for many things. He is one half of ESPN’s Pardon the  Interruption, announced games as a Monday Night Football commentator, and was a longti
ADAM GROSSMAN

How Can Someone Who Just Starting Texting This Year Monetize A Podcast?

President of Block Six Analytics, Adam Grossman, discusses Tony Kornheiser's new path, B6A's client experience, and how change may be easier than you think.

     

 
   Adam Grossman Talks Sports Entrepreneurship With T.K. Gore 
 






















    



 
   
    #block-yui_3_17_2_1_1466178911577_72597 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2px inset;
AN INTERVIEW WITH ADAM GROSSMAN BY T.K. GORE / ORIGINALLY POSTED ON YOUTUBE

Adam Grossman Talks Sports Entrepreneurship With T.K. Gore

President of Block Six Analytics, Adam Grossman, discusses sports entrepreneurship, with  Senior Media Director at Comcast Sportsnet Chicago, T.K. Gore.

     

 
   Narrative is not enough for adidas and chelsea   BY ADAM GROSSMAN      Is it the best of times or worst of times for apparel in sports sponsorship? It is rare that   you can link the English author Charles Dickens with sports sponsor
BY ADAM GROSSMAN / ORIGINALLY POSTED ON CSNCHICAGO

Adidas cancels their sponsorship with Chelsea Football Club

After terminating their sponsorship with one of the worlds biggest football clubs, midway through the contract term, Adidas demonstrated the necessity of proving value to sponsorship partners.

     

 
   As Super Bowl Teams Do Battle, Brands Look To Score 
 






















    



 
   
    #block-yui_3_17_2_9_1459357698529_24072 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow: 0 0 0 2px inset;
AN INTERVIEW WITH ADAM GROSSMAN BY JONATHAN CROWL / THE POST GAME

As Super Bowl Teams Do Battle, Brands Look To Score

A trip to the Super Bowl isn't just a trip for teams, players and fans. Brands who have endorsed athletes playing in the big game also make the trip -- and the impact on those companies can be a game-changer.

     

 
   Should Sports Leagues Be Worried About Merger Of Anheuser-Busch And Miller? 
 






















    



 
   
    #block-yui_3_17_2_40_1459326569263_9714 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shadow:
BY ADAM GROSSMAN / ORIGINALLY POSTED ON FORBES

Should Sports Leagues Be Worried About Merger Of Anheuser-Busch And Miller?

Anheuser-Busch InBev SA agreed to a $107 billion deal to acquire SABMiller on Wednesday. The deal would create a consumer products giant with $64 billion in revenue and $24 billion in EBITDA.

     

 
    Minor League Baseball Owner Shows How Innovative Business Approach Pays Off  
 






















    



 
   
    #block-yui_3_17_2_1_1459976088231_310234 .social-icons-style-border .sqs-svg-icon--wrapper {
      
        box-shado
BY ADAM GROSSMAN / ORIGINALLY POSTED ON THE POST GAME

Minor League Baseball Owner Shows How Innovative Business Approach Pays Off

The status quo is no longer a tenable strategy for sports organizations and winning cannot be the only reason to head to a stadium. In the struggle for market share, relevancy and revenue, sports organizations must focus on improving areas they can control.