aBOUT US

B6A's analytics-fueled technology enables companies to maximize ROI on their sports sponsorship spend across all advertising channels. Our industry leading expertise provides best-in-class guidance and technology that generates incremental revenue growth and reduces costs. Sports properties, agencies and brands are using B6A's platform to create a truly interactive experience focused on delivering sponsorship value.


The Team

 
 
 
 
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Adam Grossman - CEO, Founder

Adam is a leading expert in sports sponsorship and analytics. He is a lecturer for Northwestern University's Masters of Sports Administration where he developed the course "Entrepreneurship in Sports” and co-developed “Sports Management Analytics”. He is the co-author of The Sports Strategist: Developing Leaders For A High-Performance Industry which was the featured book at the 2015 Sloan Sports Analytics Conference. His work has been featured in publications including Forbes, The Washington Post, The Chicago Tribune, Comcast SportsNet Chicago, and Oxford University Press.

 

Oleg Krook - CTO

Oleg brings over 18 years of project management, agile development, infrastructure building, and process improvement experience to B6A.  He has worked in a variety of technology leadership roles including Director of Engineering at ClassPass, one of the fastest growing companies in the fitness industry.  His ability to convert business strategy into technology solutions will be instrumental in B6A's ability to continue to develop innovative sports technology products.

 

Gabe Ottolini - VP, Sales

Gabe is a revenue generation and relationship leader that inspires others with a values based approach grounded in integrity, positivity, and a relentless focus on delivering results.  His ability to build partnerships, assess complex issues, identify solutions, and share his vision through effective communication radiates.  He has the unique ability to help clients generate new revenue by setting goals and driving change at both the strategic and tactical level.

 

Leslie Cervantes - Director of Operations

Leslie brings her strong analytical skills to B6A.  She has a Masters in Predictive Analytics from Northwestern University and previously led her own business for the last nine years.  Her extensive business background enables her to easily translate the data to B6A clients.  Having her expertise will enhance B6A's service offerings and maximize partner ROIs.

 

Peter Stein - Director of Business Analytics

Peter brings to B6A a wealth of experience in the sports industry, both in sponsorship and data analytics, from past positions at Bloomberg Sports and Repucom.  He has an undergraduate degree from Amherst College and earned his Masters in Sports Business from NYU.  Peter joins the team from B6A investor Launch Capital, and will be involved with all aspects of the business, ranging from data modeling, to strategy, and to driving new business.


ADVISORS

 

Chuck Baker

Sports and Entertainment, DLA Piper

 

Dave kissel

SVP, DBB

 

Mitch Posada

  Product Consultant

 
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Anuj Bhasin

Dir. Gatorade Global Brand Management