Six Things to Know about B6A


One Founder - B6A was started by our sole Founder, Adam Grossman, while he was an MBA student at NYU’S Stern School of Business. Stern’s Executive-In-Residence John Biggs was the first investor in B6A.


Two Models -  Our Value Above Replacement (VAR) model uses a transparent, cross-channel approach to examine the ROI created by sports properties for each specific corporate partner. Our Revenue Above Replacement (RAR)  model determines the amount of money a player generates for his / her team based on his / her individual performance.


Three Classes – CEO Adam Grossman either has developed or taught three courses for Northwestern University’s Masters of Sports Administration, including “Sports Management Analytics”, “Entrepreneurship in Sports”, and “Sports Research Methods and Quantitative Analysis.


Four Client Types – They are sports properties, brands, agencies, and athletes. All of our service offerings help our clients generate incremental growth, eliminate manual processes, and discover new insights from data. Our clients include Gatorade, Philadelphia 76ers, Cleveland Browns, Comcast SportsNet Chicago, and Minnesota United.


Five-In-One Technology Platform – B6A offers clients a single, full-stack technology solution through our Partnership Scoreboard software as a service (SaaS) application. This includes our Partnership Analytics Dashboard, Partnership Portal eCommerce platform, Partnership Marketplace, VAR model and RAR model.


Six Years of Service – B6A has helped our clients achieve their revenue, big data, and strategic goals since 2010.  We are excited to see what the next six years bring to our company!